|
 Often times, companies spend $300 to $5,000 a month on advertising.
Then, when people call in response to an ad, they hear static-filled radio
chatter, canned music or dead air - all ineffective and typically annoying.
With radio music playing on-hold, businesses often give free advertising to the
competition that may be advertising on the radio station they're playing.
Additionally, U.S. copyright laws require that a business pay for the rights to
play a radio station while on hold, or be subject to a minimum fine of
$25,000.
Take advantage of the time a customer is on hold by letting
them know of other services you offer or new products you sell.
 |
I email our monthly newsletter to Naylor
Audio and they handle the rest. It's another way to let our members know about
all the new activities and events we offer. I am very pleased with our message
on hold service.
Kimberly (Laguna Creek Racquet Club)
Elk Grove,
CA |
|
Benefits of Messages On Hold
- Make your customers feel more comfortable while on hold.
- Inform your callers about all the services you offer and
the specials you are running.
- Let your customers know that their call is important and
you will be back on the line as quickly as possible.
- Differentiate yourself from your competitors.
- Reduce the amount of hang-ups.
- Reinforce your marketing campaigns.
- Keep your company on the top of your customers'
minds.
- Perceptually reduce the amount of time on hold.
- SAMPLE MESSAGES ON HOLD
 Sample
California Pacific Federal Credit Union
Sample Laguna Creek Racquet
Club
|
Call Today to Create
Your Sound-Audio Marketing Plan.
(916) 446-2004 |
|
 You will need the RealPlayer™ to listen
to the demos. If your browser warns you that you don't have a necessary plug-in
or helper application, you need to download and install the
FREE RealPlayer.
Click on:
Get RealPlayer - Free in the lower right hand corner.
|
|
